A question that more and more businesses face is if they should have their social media accounts run by an in-house or an outsourced expert. We take an unbiased approach to weigh the pros and cons of hiring an in-house vs. outsourced community manager:
- Who knows your business better than someone on the inside? After all, they work directly for your company
- Directly understand, plan and link business objectives to a social strategy
- Manage someone internally with full control over content and messaging
- A broad range of experiences through a variety of clients means an abundance of knowledge, utilization of best practices, and understanding platform capabilities
- Ability to look at the company from an external POV, which is important for strategy
- Provide a source documentation, guidelines, and escalations processes
- Training and posting is time consuming; can be costly to house someone internally
- Demand may be too high or too low (such as round the clock-coverage) causing issues with staffing
- Not understanding the full landscape of digital PR
- Someone else speaking on behalf of your brand / Doesn’t have the exact personality of your brand
- Does not know your company or industry as well as you
- May not have the ability to react timely to a customer’s issues or feedback with direct results
There is also a third option: Hire an external company to train an internal resource! Find out how we do that.
Are there any positives or negatives that we missed?