As a style blogger, Carly Elisabeth’s sense of direction for her business was her major challenge in a mid-sized market like Victoria. Trill developed a social strategy that encompassed providing value and expertise on a variety of platforms including blog development, Facebook, Twitter, Snapchat, Instagram and YouTube. With our help, Carly has implemented our strategy and has seen a drastic increase in goals such as fan acquisition which increased by hundreds in a small market, and quality relationships that turned into leads.
Trill was tasked with developing an online voice and strategy for HeroWork, whose vision is to create a community infrastructure renewal movement across Canada. Blog, email and social media platforms were planned out and assigned to volunteers with each volunteer receiving individual training to manage the creation, writing and posting of content. HeroWork now has over 1,500 Facebook fans and thousands of blog and email subscribers.
Managing the online reputation and day to day day-to-day social media properties for Le Papillon on Front, Trill faced a number of challenges to mitigate and issues to moderate. Crisis management and brand development tactics were executed successfully, maintaining an excellent reputation with customers.Trill took over accounts with only 50 Twitter followers and 100 Facebook fans reached well over 1,000 and 2,000 fans respectively in under a year.
Trill helped LAMP Pizzeria create a plan to launch their restaurant to the Arizona foodie community. This included a 360 degree approach using Yelp, Foursquare, Twitter, Facebook, web support, and a variety of other social platforms with the goal of boosting awareness in targeted cities of Phoenix and Scottsdale. Their Yelp page remains as a strong case for the positive impact it can have on a business, with over 4 ½ star rating and hundreds of reviews.
To boost awareness as a political candidate in a specific Toronto community, Nathaniel asked Trill to manage his presence on Facebook and Twitter so he could focus on running his campaign. We can’t take all the credit but our work definitely influenced the voters as Nate officially won the nomination while growing his online fan base exponentially.
Toronto entrepreneur Jonathan Gillingham launched several projects for which Trill managed social media profiles for. Each company had full strategies developed with a unique and ambitious approach. Working within narrow margins, we honed-in on the goals of the business, namely product promotion. We researched the target market and competitors, and launched appropriate tactics such as Facebook and Twitter to get the word out about each company.
Although it’s no longer active, Tuesday Foodie was a successful discount card that offered a large discount to various Toronto restaurants one day per week. Tuesday Foodie asked Trill to generate buzz with locals by handling blogger relations, promoting the card on the most popular blogs and forums as well as explaining and offering the cards to prominent bloggers to test out in return for content. We took a small, unknown discount card brand in a sea of hundreds of related companies and made them noticeable to a large market via success with blog and editorial pieces by many major online blogs.
Aspiring actor Rob Ramsay needed an online presence and direction to kick-start his career. Trill designed Rob’s website and created an international social strategy that propelled his identity on Facebook, Twitter and YouTube from a few followers to thousands.